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New SEMA Research: 2025 Market Report
Thu, 03 Jul 2025 17:37:10 +0000SEMA reveals important consumer trends related to automotive aftermarket industry New research from the Specialty Equipment Market Association (SEMA) is uncovering new consumer trends impacting the automotive aftermarket industry and the wider automotive sector, with profound implications for businesses and automotive enthusiasts. With U.S. consumers spending approximately $52.65 billion accessorizing and modifying their vehicles in […]
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Kristy Lake Joins SEMA as Vice President of Human Resources
Tue, 01 Jul 2025 20:14:20 +0000Kristy Lake has joined the Specialty Equipment Market Association (SEMA) as Vice President of Human Resources (HR), reporting to SEMA President and CEO Mike Spagnola. She will be based at the Association’s Diamond Bar, Calif., headquarters. Lake brings deep expertise in organizational development, talent management, and strategic HR leadership. She most recently served as Director […]
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USTMA Kicks off National Tire Safety Week: June 30th – July 4th
Tue, 01 Jul 2025 17:31:46 +0000The U.S. Tire Manufacturers Association (USTMA), representing manufacturers that produce tires in the U.S., launched National Tire Safety Week 2025, an annual public education campaign designed to raise awareness about the critical role of tire care in driver safety. Running from June 30 to July 4, this year’s theme, “Check Your Tires. Protect What Matters,” […]
The post USTMA Kicks off National Tire Safety Week: June 30th – July 4th appeared first on Traction News.
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Alliance Hosts Farm Field Demonstration Event Showcasing Low-Pressure and High-Value Tires
Tue, 01 Jul 2025 16:47:33 +0000Alliance Tire, a leading global brand of agricultural and off-highway tires, hosted its first U.S. in-field demonstration late last week to illustrate the dramatic abilities of VF farm tire technology to reduce long-term harms like soil compaction that lead to reduced yields. At the same time, the company demonstrated the premium performance and value of […]
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Traction Summit 2025 Brings Industry Leaders to Texas
Mon, 30 Jun 2025 20:56:48 +0000Smither’s industry-leading conference, Traction Summit, will be heading to San Antonio, Texas from August 12-13 at the Thompson San Antonio-Riverwalk. Since 2013, this annual event has been the definitive meeting place to discuss and understand future opportunities for tires, and to make the connections needed to capitalize on those prospects. The 2025 agenda has been […]
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Air is Money: Underinflated Tires Cost U.S. Drivers $18.6B Each Year, Firestone Estimates
Sat, 28 Jun 2025 16:24:34 +0000American drivers overspend approximately $18.6 billion annually on fuel because nearly half are driving on underinflated tires, according to a report released by Firestone Complete Auto Care (Firestone)1. As summer driving season begins, the company estimates drivers could take an extra 500-mile road trip with the money they may save by properly inflating their tires […]
The post Air is Money: Underinflated Tires Cost U.S. Drivers $18.6B Each Year, Firestone Estimates appeared first on Traction News.
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Low Rolling Resistance Tire Market Size Worth USD 67.86 Billion by 2034
Sat, 28 Jun 2025 16:11:04 +0000In recent times, there has been a growing emphasis on greener, more fuel-efficient solutions in the automotive sector. Low rolling resistance tires are gaining traction as a practical and immediate way to reduce fuel consumption and emissions. By reducing the energy required to keep a vehicle in motion, these tires improve efficiency without altering vehicle […]
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SEMA Enhances Individual Membership with Expanded Benefits for Automotive Enthusiasts
Fri, 27 Jun 2025 17:26:05 +0000SEMA+ benefits include exclusive discounts on top industry brands, discounted ticket entry to select automotive events, insider connections to the car culture community, and more. FuelFest partners with SEMA+ to build stronger industry relationships and engagement across the U.S. Automotive enthusiasts can now gain access to a thriving automotive community, exclusive discounts on industry and […]
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Hankook Tire Announces Leadership Updates Across North American Sales and Marketing Team
Thu, 26 Jun 2025 18:43:06 +0000Kyuwang (Ken) Cho to lead Marketing as North America Senior Vice President K.C. Jensen named Vice President of PC/LT Sales, with Mark Roe leading as Vice President, TBR Sales Shaun Prott, Travis Jones, and Brian Ford named Regional Directors of PC/LT and TBR Sales Global leading tire company Hankook Tire & Technology (Hankook Tire) announced several executive leadership updates at its […]
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Auto Industry Veteran Al Nordin Rejoins TraXtion
Thu, 26 Jun 2025 17:56:26 +0000Nordin to lead Aftermarket and Fleet Service TraXtion announces that auto industry veteran Al Nordin has rejoined the company as General Manager of Aftermarket, where he will lead the aftermarket and fleet service areas. Nordin previously worked at TraXtion from 2015 to 2021 as the Executive Vice President of Business Development, where he played a key […]
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