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SEMA and FIA Join Forces to Advance Safety and Mobility Policy in the U.S. and Abroad
Sun, 15 Jun 2025 21:58:25 +0000Groundbreaking relationship formalized through memberships in each respective organization The Specialty Equipment Market Association (SEMA) issued the following statement on its relationship with the Fédération Internationale de l’Automobile (FIA): We are proud to announce that SEMA has been accepted as a full member of the Fédération Internationale de l’Automobile (FIA), to represent the U.S. in […]
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Future Service Puppies Take Their First Big Adventure with Goodyear Onboard the ICONIC Blimp
Sun, 15 Jun 2025 21:53:02 +0000In collaboration with Canine Companions® and Peanuts®, the Goodyear Blimp will transport a group of eight-week-old puppies from Smyrna, Tennessee, to Nashville for the first time in its iconic 100-year history. This inaugural flight is an exciting new mode of transportation for these future service dogs, who usually travel by plane to their volunteer puppy raisers throughout the country. The pups who […]
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Apulia Regional Government and Pirelli Launch Pilot Project to Monitor Road Infrastructure Thanks to Cyber Tyre
Fri, 13 Jun 2025 21:54:30 +0000Pirelli Cyber Tyre and Univrses Technology on Region’s Vehicles Will Map State of the Road Network to Increase Safety The Apulia regional government and Pirelli have signed an agreement to activate a system that will monitor the road network in the region with the goal of creating a map of the “state of health” of […]
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SEMA Show Partners with TechForce Foundation to Host National Awards Honoring the Next Generation of America’s Skilled Workforce
Fri, 13 Jun 2025 19:13:00 +0000Students and technicians will be honored side by side on the industry’s biggest stage TechForce Foundation, a national 501(c)(3) nonprofit committed to building the pipeline of skilled technicians, has partnered with the SEMA Show, the automotive aftermarket industry’s premier trade event, to present the 7th annual Techs Rock Awards. For the first time in the […]
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Bridgestone Retail Operations Supports Veterans with $100,000 Wounded Warrior Project Donation
Thu, 12 Jun 2025 22:50:11 +0000Bridgestone Retail Operations (BSRO), a subsidiary of Bridgestone Americas, has donated $100,000 to Wounded Warrior Project® (WWP) following a two-week campaign where the company made a financial gift for every My Firestone and Tires Plus app downloaded by store customers. “We are honored to support the critical, life-saving work of Wounded Warrior Project for a […]
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SEMA Announces Board of Directors Election Results
Thu, 12 Jun 2025 22:42:12 +0000The Specialty Equipment Market Association (SEMA) has announced the results of the 2025-2026 SEMA Board of Directors elections, with Norris Marshall of BluePrint Engines named Chair-Elect and Rich Butler of R&R Marketing, Brian Herron of OPUS IVS, Tim McCarthy of Hushmat & ZyCoat, and Marcus Umlauff of Toyota Motor North America elected as board members. […]
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TBC Corporation Introduces Next Generation of CrossWind Tires
Thu, 12 Jun 2025 13:24:48 +0000TBC Corporation (“TBC”), a leader in the mobility industry and one of North America’s largest marketers of automotive replacement tires through wholesale and franchise operations, announced enhancements to the CrossWind Tires product portfolio, including new sizes for existing lines and the introduction of the brand-new CrossWind RuggedTraxxTM. The CrossWind Tires product portfolio now includes nearly 150 sizes […]
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Yokohama Rubber’s ADVAN FLEVA V701 Tires Coming Factory-Equipped on Toyota’s New Corolla Cross GR SPORT
Wed, 11 Jun 2025 19:51:33 +0000The Yokohama Rubber Co., Ltd., announced that it has begun supplying its ADVAN FLEVA V701 tires as original equipment for Toyota Motor Corporation’s new “Corolla Cross GR SPORT,” a sporty model of the automaker’s compact SUV “Corolla Cross.” This new model will be available for sale in Japan, Europe, Australia, and other regions from August […]
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Goodyear Blimp Hosts the Party of the Century
Wed, 11 Jun 2025 19:38:09 +0000Iconic Brand Mascots Attend an Unforgettable Celebration in Honor of the Blimp’s 100th Anniversary Recently, the iconic Goodyear Blimp marks a historic milestone and celebrated its 100th birthday! The most exclusive party of the year is happened at the historical Wingfoot Lake Airship Hangar, attended by a star-studded lineup of famous brand mascots. VIP Guest […]
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Introducing the Firestone FS509: The Ultimate Long Haul Steer Tire for Durability and Efficiency
Wed, 11 Jun 2025 19:26:41 +0000Built to Go the Distance — Combining Proven Firestone Tread Technology with Bridgestone Engineering for Maximum Mileage, Fuel Savings, and Retread Life Building on a long legacy of dependable value, Firestone introduces the FS509 long haul steer tire that combines the proven tread design of Firestone with a Bridgestone-engineered casing for unbeatable treadwear and mileage […]
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